Sunday, March 23, 2014
Beginning your marketing journey?
Learn about marketing from a successful entrepreneur through my first-hand business experiences connecting with great communicators like President Reagan, Ben & Jerry’s, Macho Man Randy Savage and Joe Frazier.
Over the last 30 years, my life has revolved around stories about family, food and marketing. I love unraveling the threads of these tales to bring personal experiences to life and to teach clear and simple lessons about important moments in my life. I wondered if I could help the community of marketing novices who are hungry to unravel some of the mysteries of marketing by telling a few stories from my marketing career. In this book, I share many special lessons learned with their own eureka moment that highlighted important aspects about successful marketing and brand-building ideas.
These lessons didn’t occur in a classroom. They happened in the real and at times, surreal world through interactions with a wide range of both famous and not-so-famous people. I learned from a President of the United States named Reagan, a professional wrestler named Macho Man Randy Savage and the exotically strange and wonderful Frank Zappa. During my marketing journey, I came to understand how much you can learn about business and marketing by being in the moment.
Looking back, I realize that my marketing adventures were meant to teach, to inspire and eventually be shared with others interested in understanding marketing. Each story is wrapped with a single key marketing lesson, concept or insight that has helped me learn an important brand building strategies or a practical tactic. When you combine these stories together, they are like preparing a meal where each ingredient is blended together to create a sweet and delicious marketing cuisine.
There are plenty of textbooks and how-to-books available where you can also learn some of these principles.
THIS BOOK IS DIFFERENT.
My book is written by an experienced entrepreneur who did exactly what you want to do - successfully use marketing to grow a brand and to create an emotional bond between your product and your customers. Each example in this marketing memoir is filled with personal anecdotes embedded with crisp, clear information that you can use to improve your own communications efforts. My sincere hope is that this book will spark your creativity and assist as you successfully build your brand and grow your business.
Within each individual story I have extracted a key word or phrase as a marketing lesson. In simple and straightforward language, these key words can help guide you in your entrepreneurial venture or small to mid-sized business.
The book will answer marketing questions such as…
Why you must differentiate your brand from the category to be noticed and to have the market share your story.
Why asking questions is one of most powerful way to market and sell a product or service.
Fearlessness is a critical requirement to help you get to the next level of success.
Optimism plays a surprising role in all marketing activities. Learn why.
Storytelling is a key marketing tactics to attract the right type of customers.
Being on autopilot can be deadlier for a brand than a wrong decision. Never stay on cruise control.
Why is it vital to your brand’s health that you are highly focused?
The extraordinary lesson that something as simple as superb fried chicken can teach you about the power of marketing through word of mouth.
Those who have studied marketing in business school may not find my approach of great value although I hope they will be amused by some of my life stories. Some might be critical that I have over simplified marketing. I accept that this book may not be for you.
My book is for someone beginning their marketing journey that needs a marketing coach. The goal in writing this book is modest. I only want my marketing memoir to help one person: You.
Thursday, March 20, 2014
Orgasm is one of the most amazing physical feelings in the universe. What if it was also a gateway or portal to something more? What if through your orgasm you could reach into other dimensions or retrieve information from past or other lives you are living?
Monday, March 17, 2014
What is your love story? Have you documented how you met and how you fell in love? You might not thing this is important or it is something you might never forget. However documenting this major experience in your life is vital. Not to be morbid but at some point in time one of you might pass away. Leaving the other alone in the physical form. For them to be able to read in your words how the two of you feel in love would be amazing to have for them to enjoy. Not to mention when you both are gone from this physical world your children and grandchildren would love to have these messages to enjoy and rejoice over. If writing isn't your thing then take some video of you both expressing how you fell in love. Again, these might seem trivial now but later in life they will become valuable beyond compare.
Sunday, March 16, 2014
After being married for 19 years, I wanted to get my sexy back. I have achieved that goal by losing 22 pounds and feeling so much better. The biggest deal about the product line is the Nobel Prize winning science behind the anti-aging product. You have to watch the video on my website that explains it. People are really getting healed from Product B: www.alexiathornton.isagenix.com
Tuesday, March 11, 2014
Stay Home Date Night Idea - Mystery Meal Surprise
My husband and I are in the third chapter in our lives. With our daughter off to college, out-of-state, and our out-of-control wild and crazy days a fun memory about which we still like to reminisce, we often find ourselves climbing into our comfortable clothes on Friday and Saturday nights and sitting in our predesignated spots on the couch. The conversation sounds something like this, "What do you want to watch tonight? I don't think The Big Bang Theory is on." and, his typical reply, "Well what do we have on Tivo? I think most of these are reruns".
Sitting around staring at each other on Friday and Saturday nights has become pretty commonplace for my husband and I in the last few years. With our crazy schedules and lack of energy after dealing with problems all week, we both agree (most of the time) that the last thing we want to do is get all dressed up and go out. Now, just because we are in our third chapter does not mean we don't enjoy each others company and like to have fun. Quality time is still very important to us, so we try to find ways not to fall into the what's-on-TV-tonight humdrum existence. If we sound a lot like you and you are planning on staying in this weekend and need a quick and easy, unplanned date-night or are a newly dating couple and looking for a creative idea, you might consider making a Mystery Meal.
A Mystery Meal is pretty easy to prepare for and you will have absolutely no idea how it will turn out! The game is set when both people individually pick up five items to be used in preparing what's for a dinner. No cheating and telling each other what you are buying. You can go together to the grocery store, but use separate check out lanes and no peeking into each other's baskets! Then, the object is to get together and prepare a meal out of the ingredients you buy and ONLY what you buy. Sure, you can use your spices and condiments, but nothing else.
Don't set boundaries like, "you get the vegetables or let's make a chicken dish" each person picks 5 random items they want and that way you never can tell what you will end up with. Make sure you take plenty of fun pictures as you build your creation. So, you end up with only enough ingredients to make two desserts? Oh well, that would work in my house.
I hope you enjoyed our spin on cooking together and your recipe turns out amazing! For more creative activity tips, unique travel ideas, family fun, or if you would like to just share your photo of the meal you created with us, please visit us at http://www.themetrip.com.
Article Source: http://EzineArticles.com/?expert=Lorraine_Hawley